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Dr Rui Su

Senior Lecturer in Tourism

Rui Su

  • School Faculty of Business and Law

  • Department Marketing, Enterprise & Tourism

  • Location London

Research activities

My research interests are in cultural tourism, museology, war study, food study, and urban planning.听

Particular interests in the following topics:

  • Interpretation in museums
  • Cultural trauma and coping听
  • War memory and meaning-making
  • Conflict and peacebuilding听
  • Food, migration and entrepreneurship听
  • Visitor behaviours and visitor economy听

    • Exhibition:

    Su, R., Staples, J., Heslop, J., Komor, A., Deschauer, B., & Ham, S.M. (2025). The Gaze: Well-being Journey of Immigrant Food Entrepreneurs. Small Business Research + Enterprise Centre, City of London Corporation, 13 October. Exhibition Launch Event and Panel Discussion. Podcast Link is .听

    Su, R. & Oyewale, O. (2025). The Gaze: Well-being Journey of Immigrant Food Entrepreneurs. Small Business Research + Enterprise Centre, City of London Corporation. Online exhibition is .听

    Su, R., Li, C., Lam, E. & Wong, P.听(2025).听Taste of Memory.听The British Academy Summer Showcase, 20-21 June. Link is .听

    Su, R., Li, C., Lam, E. & Wong, P.听(2024).听Taste of Memory.听The London Archives. Online exhibition is .听

    Documentary:

    Su, R. & Oyewale, O. (2025).听Invisible Immigrant Food Entrepreneurs.听YouTube link is听.听

    Su, R., Li, C., Lui, L. & Glendinning, K.C. (2024). Taste of Memory. YouTube link is .听

    Articles in journals:

    Liu, A., Su, R. & Deng, Z. (2026). Journal of Heritage Tourism.听听

    Su, R., Liu, A. & Deng, Z. (2026). 听Cities,169, 106518.听

    Su, R. & Park, H.Y. (2023). . Current Issues in Tourism, 26(10), 1652-1668.听

    Sun, Y., Cai, H., Su, R. & S, Q. (2019). Asia Pacific Journal of Marketing and Logistics, 32(5), 1038-1054.

    Su. R. & Cai, H. (2019). Tourism, Culture and Communication, 19(4), 291-302.

    Su, R., Bramwell, B. & Walley, P. (2018). Annals of Tourism Research, 68, 30-40.听

    Su, R. (2017). Carrying capacity and tourist interaction: A case study of four European museums. Tourism Planning and Design, 23, 64-72.

    Chapters in books:

    Park, H.Y. & Su, R. (2024). In: L. Lixinski & Y. Zhu. (Eds.). Heritage, Conflict and Peace-Building (pp.83-100). London: Routledge.

    Book reviews:

    Su, R. (2013).听.听Annals of Tourism Research,听42,听451-453.听

    Su, R. (2013).听听Journal of Tourism and Cultural Change,听11(1-2), 129-131.

    Su, R. (2013).听听Journal of Heritage Tourism,听8(4), 362-363.

    Grants:

    2025-26 Host Research Internship,听"Negotiating heritage and identity through restaurant entrepreneurship in London鈥檚 Soho Chinatown", Mitacs Globalink Research Award, University of Alberta, value: CAD$16,000 (拢8,646.4).

    2025-26 Conference Grant,听"Destination Chinatowns: Mobilising knowledge for economic and neighbourhood vitality and resilience", Middlesex University, University of Alberta, September 25-30, 2026, value: 拢2,118.49 (including CAD$2,955 from Canada).

    2024-25 Principal Investigator (PI), "Invisible immigrant food entrepreneurs", funded by Higher Education Innovation Fund (HEIF), 拢4,978.45.

    2023-24 Principal Investigator (PI),听"Taste of Memory", funded by The British Academy SHAPE Involve and Engage, 拢7,956.70. News is .听

    2023-24 Co-Investigator (CI), "Taste of charitable giving in small museums: Case study of London Borough of Camden", funded by Middlesex University Research Facilitation Fund (RFF), 拢2,463.00.

    2022-23 Principal Investigator (PI),听"London without walls: Creative and digital strategies for community engagement", funded by Higher Education Innovation Fund (HEIF), 拢4,989.00.听

    2021-22 Principal Investigator (PI),听"Uncovering hidden culture for visitor economy recovery", funded by Middlesex University Research & Knowledge Facilitation Fund (RKEFF), 拢2,482.00.

    2019 Early Career Research (ECR) funding,听"Development through the creative industries in Turkey", funded by UKRI, AHRC and Katip Celebi Newton Fund, value: 拢578.00.

    2018-19 Principal Investigator (PI),听"Transforming visitors鈥� emotional experiences through interpretations: The case of National Trust", funded by Middlesex University Research Facilitation Fund (RFF), value: 拢2,500.00.

    2017-18 Co-Investigator (CI),听"UK-Thailand Transnational Education (TNE) Development Project Year 2 鈥� Gearing toward Thailand 4.0 and Sustainable Development", funded by British Council and Nakhon Pathom Rajabhat University, value: 481,500 Baht (拢11,264.00).

    2016 Early Career Research (ECR) funding,听"Sustaining urban culture in city tourism: An interdisciplinary approach", funded by British Council, Katip Celebi Newton Fund and Tubitak, value: 拢500.00.

    Engagement activities with external bodies:

    1. Horizon Europe Marie Sk艂odowska Curie programme - Expert evaluator. April 2026.

    2. University of听Edinburgh -听MScR external examiner. October 2025.

    3. Coventry University London - BSc external examiner. September 2025.听

    4. The British Academy, exhibit, The British Academy Summer Showcase, 20-21 June 2025. Link is听.听

    5. University of the West of Scotland - PhD external examiner. May 2025.

    6. The London Archives, Ming-Ai (London) Institute, University of Nottingham - "Taste of Memory" Exhibition and Festival, 28 October 2024. YouTube link is .听

    7. King鈥檚 College London, Seoul National University, panel, "International Seminar on Heritage Interpretation and Presentation for Future Generation", 24 June 2024.

    8. Arts and Humanities Research Council (AHRC), grant reviewer, "India-UK research into creative industries and cultural heritage call".听December 2023.

    9. London Metropolitan Archives, Lee Kum Kee (Europe) Limited, Ming-Ai (London) Institute 鈥� collaborated and delivered a series of public engagement workshops for the "Taste of Memory" project, funded by The British Academy (2023-24). 听YouTube link is听.

    10. Jewish Museum London, Rainbow Collective, The Royal Philatelic Society London, Ming-Ai (London) Institute - collaborated and delivered digital storytelling workshop and public engagement festival, funded by HEIF (2022-23). YouTube link is .听

    11. University of Otago - DBA external examiner. May 2022.听

    12. UCL, panel, "Mandarin tourism marketing by year 10 students on the Mandarin Excellence Programme". Link is . October 2021.听

    13. China National Tourist Office, consultant, "Smart tourism in the UK", November 2021.听

    14. Sheffield Hallam University - DBA external examiner. October 2020.听


    Current Teaching

    Undergraduate and Postgraduate teaching:

    TOU2016 Emerging Market: China and Latin America

    TOU2018 Tourism Enterprises and Revenue Management

    TOU2019 Tourism Business

    TOU3011 Creative Branding

    TOU3922 Cultural and Heritage Tourism

    TOU4235 Visitor Attractions Management

    Past experiences:

    Visiting Lecturer, University of Exeter, 2014

    Associate Lecturer, Sheffield Hallam University, 2013-2011

    Personal Tutor, University of Sheffield, 2011


    Biography

    Dr. Rui Su is Senior Lecturer in Tourism and Departmental Research & Knowledge Exchange Lead for Department of Marketing, Enterprise and Tourism. She has received a number of small research funding from The British Academy, The British Council, AHRC and Middlesex University London.听

    External activities

  • External Examiner for PhD thesis, , 2025
  • Grant reviewer, , 2023
  • External Examiner for DBA thesis, University of Otago, 2023
  • External Examiner for DBA thesis, , 2020

    • Publications